Monday, 28 April 2014

It's a Dog Hair Day for Ethical Pet Owners

Katie Jenkins of Ethical Pets Online with her Dog Hair Day shampoos. Photo: Steve Pendrill Photography
A Lancaster businesswoman will launch a bespoke, herbal shampoo especially for dogs at Wray’s famous Scarecrow Festival on 5th May 2014.

Dog Hair Day, a flynnthedog product, has been developed especially for Ethical Pets Online which is run by Katie Jenkins. For each bottle sold, Ethical Pets Online will donate 20p to an animal charity chosen by the public. The launch takes place during National Pet Month.

The new product, which comes in four varieties - Lavender, Aloe Vera, Sensitive and Honeysuckle – celebrates the relaunch of Ethical Pets Online.

“We are very excited about bringing Dog Hair Day shampoo to the market," says Katie. "Our motto is ‘Kind to your pet, kind to the planet’ and Dog Hair Day shampoo really does fulfil our ethos. It comprises 100 per cent natural, biodegradable ingredients and all of the herbs used in Dog Hair Day shampoos are organic and of human food grade.

"Packaging is minimal and the bottles can be refilled or recycled. We use Dog Hair Day shampoos on our own dog, George. He loves them!”

“We set up Ethical Pets Online because we recognised that today people understand how our actions - the choices we make - can affect our planet," she added. "This applies with regard to animal welfare too, from how we treat our companion animals to how animals that are used for food supplies and other purposes are treated in their lifetime.

"We appeal to a broad base of customers," she feels. "We don’t preach because we realise that you don't have to fall into a particular category or stereotype to care about our planet - and all who live on it, human or otherwise.”

Ethical Pets Online has nominated three animal charities to receive a percentage of proceeds from the sales of Dog Hair Day. They are: GSP Rescue, a small charity that rescues and re-homes German Short-haired Pointer dogs within Britain and Ireland; local animal charity Wolfwood, which is devoted to the rescue and rehoming of the least wanted dogs from the area and which is constantly expanding its work with wildlife rescue and rehabilitation, and Woodlands Animal Sanctuary, whose purpose is to relieve the suffering of animals of any species who are in need of care and attention. Vote for your chosen charity at www.ethicalpetsonline.com

Katie is well-known in the area for having run flynnthedog on Alfred Street, Lancaster, for five years. She is now concentrating wholly on ethical products which she sells through the Ethical Pets website and also through Esme at Galgate Mill. Esme sells ethical, eco-friendly and Fairtrade products.

Web: www.ethicalpetsonline.com and www.ouresme.com

1 comment:

Judith Coyle said...

Thanks for posting this, John.