The 'Lancaster - Small City Big Story' brand was launched recently by Lancaster City Council who have been working with a number of organisations, including Marketing Lancashire and Lancaster Unlimited to bring a vibrant new look to the branding.
Through the use of an free, online toolkit, businesses from across the district will have the opportunity to promote the City in all of their marketing activities to help further promote the city as a "one of England's most vibrant historic cities where culture and heritage captivate and inspire".
Lancaster is our city. It's as vibrant as it is quirky with a captivating past and a cultured present. It's one of England's Heritage Cities. It's a creative city. It's an independent city. It's a city with a great outdoors. It's a city to shout about. It's a small city with a big story.
The Lancaster Brand "is a brand to present the city to its visitors," enthuse - the Chamber of Commerce. "It's a brand which is both practical and flexible and will continue to grow."
The launch of a new Morecambe brand will also be launched on the 15th January 2015.
• To be part of the big picture and download your toolkit and images today - go to www.marketinglancashire.com/visitor-economy/lancaster-brand to find out more