Monday, 21 January 2008

Lancaster in (Tourist) Demand

Lancaster City Council is preparing to launch its tourism brochures for 2008 and judging by requests made for them via its tourism website, they’re already in great demand.

Featuring a fine combination of nationally accredited accommodation, great photography and useful ideas of places to visit and eat out across Morecambe, Lancaster and the Lune Valley, the Council holiday guide continues to act as a popular marketing tool for the area (as well as virtual-lancaster, of course!).

For 2008 there are a number of new businesses to enhance the holiday guide, including the recently refurbished Penny Street Bridge in Lancaster, a contemporary blend of bar, food and stylish bedrooms.

The events flyer detailing key events for the year, is particularly helpful for tourism businesses, who can use it to supplement their own information for visitors or give out to guests on arrival.

The third publication, the attractions brochure, promotes the wealth of places to visit in the district including family attractions, historic buildings and outdoor pursuits. It also includes useful maps and location information.

“Despite the growing use of the internet, our brochures are still a very important part of marketing the district," feels Coun Abbott Bryning, cabinet member with responsibility for tourism in Lancaster, "and enquiries for these publications are increasing by the month, including potential visitors to Lancaster from abroad.

"The Lancaster district has much to offer the visitor, so brochures such as these are crucial to the promotion of the area.”

Coun June Ashworth, Lancaster City Council’s cabinet member with responsibility for tourism in Morecambe said: “With the development of new businesses, the re-opening of the Midland Hotel [on 1st June] and the exciting regeneration work across the district, 2008 promises to be an exciting year for tourism in our city, coast and countryside.”

• For a copy of any of the new free publications telephone (01524) 582808, call in to Morecambe or Lancaster Tourist Information Centres or visit

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